The evolution of human mating: Trade-offs and strategic pluralism

@article{Gangestad2000TheEO,
  title={The evolution of human mating: Trade-offs and strategic pluralism},
  author={Steven W. Gangestad and Jeffry A. Simpson},
  journal={Behavioral and Brain Sciences},
  year={2000},
  volume={23},
  pages={573 - 587}
}
During human evolutionary history, there were “trade-offs” between expending time and energy on child-rearing and mating, so both men and women evolved conditional mating strategies guided by cues signaling the circumstances. Many short-term matings might be successful for some men; others might try to find and keep a single mate, investing their effort in rearing her offspring. Recent evidence suggests that men with features signaling genetic benefits to offspring should be preferred by women… 

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