The evolution and discovery of services science in business schools

@article{Bitner2006TheEA,
  title={The evolution and discovery of services science in business schools},
  author={Mary Jo Bitner and Stephen W. Brown},
  journal={Commun. ACM},
  year={2006},
  volume={49},
  pages={73-78}
}
The pioneering efforts of Arizona State University illustrate what can be accomplished when universities worldwide address the need to create comprehensive interdisciplinary curricula for services science. 
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