The evocative power of words: Activation of visual information by verbal and nonverbal means


A major part of learning a language is learning to map spoken words onto objects in the environment. An open question concerns the consequence this learning has for cognition and perception. We show that hearing common words (e.g., dog) activates visual information more than equally informative non-linguistic information (e.g., a dog bark). The main results… (More)


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