The entanglement of consumer expectations and (eco) innovation sequences: the case of orange juice

@article{Foster2012TheEO,
  title={The entanglement of consumer expectations and (eco) innovation sequences: the case of orange juice},
  author={Christopher Foster and Andrew McMeekin and Jospehine Mylan},
  journal={Technology Analysis \& Strategic Management},
  year={2012},
  volume={24},
  pages={391 - 405}
}
Prospects for future innovation to reduce the carbon intensity of everyday consumer products rest significantly on the path dependent processes that have caused current products with their associated modes of provision and practices of consumption to be as they are. We use the history of orange juice to examine the dynamics of innovation sequences that have emerged to solve a series of ‘problems’ associated with the production and consumption of orange juice, the latest being the carbon problem… 
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