The end of corporate imperialism.

@article{Prahalad2003TheEO,
  title={The end of corporate imperialism.},
  author={C. K. Prahalad and Kenneth Lieberthal},
  journal={Harvard business review},
  year={2003},
  volume={81 8},
  pages={
          109-17, 142
        }
}
As they search for growth, multinational corporations will have no choice but to compete in the big emerging markets of China, India, Indonesia, and Brazil. But while it is still common to question how such corporations will change life in those markets, Western executives would be smart to turn the question around and ask how multinationals themselves will be transformed by these markets. To be successful, MNCs will have to rethink every element of their business models, the authors assert in… CONTINUE READING

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