The elements of a consumer-based initiative in contributing to positive environmental change: Monterey Bay Aquarium's Seafood Watch program.

Abstract

Monterey Bay Aquarium launched the Seafood Watch program in 2000. The program's Seafood Watch pocket guide is a simple tool that visitors can use to identify seafood from environmentally responsible sources. Since its inception, more than 2 million pocket guides have been distributed to Monterey Bay Aquarium visitors and 20 million have been distributed… (More)
DOI: 10.1002/zoo.20193

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@article{Kemmerly2009TheEO, title={The elements of a consumer-based initiative in contributing to positive environmental change: Monterey Bay Aquarium's Seafood Watch program.}, author={Jennifer Dianto Kemmerly and Victoria Macfarlane}, journal={Zoo biology}, year={2009}, volume={28 5}, pages={398-411} }