The effects of stereotype activation on behavior: a review of possible mechanisms.

  title={The effects of stereotype activation on behavior: a review of possible mechanisms.},
  author={S. Christian Wheeler and Richard E. Petty},
  journal={Psychological bulletin},
  volume={127 6},
Considerable recent research has examined the effects that activated stereotypes have on behavior. Research on both self-stereotype activation and other-stereotype activation has tended to show that people behave in ways consistent with the stereotype (e.g., walking more slowly if the elderly stereotype is activated). Interestingly, however, the dominant account for the behavioral effects of self-stereotype activation involves a hot motivational factor (i.e., stereotype threat), whereas the… CONTINUE READING
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