The effects of static avatars on impression formation across different contexts on social networking sites

@article{Westerman2015TheEO,
  title={The effects of static avatars on impression formation across different contexts on social networking sites},
  author={David Keith Westerman and Ron Tamborini and Nicholas David Bowman},
  journal={Computers in Human Behavior},
  year={2015},
  volume={53},
  pages={111-117}
}
When making judgments about others, people use whatever social information is available in online environments. Such is the case for forming impressions of others. One type of such social information is a user’s avatar. This study examines different types of avatars (photographs, cartoon humans, and nonhumans) created for task, social or dating/romantic situations to study the effect of avatar type on judgments of uncertainty and task-specific attractiveness. Data suggest various patterns of… CONTINUE READING