The effects of religion on consumer behavior: A conceptual framework and research agenda

@inproceedings{Mathras2016TheEO,
  title={The effects of religion on consumer behavior: A conceptual framework and research agenda},
  author={Daniele Mathras and Adam B. Cohen and Naomi Mandel and David Glen Mick},
  year={2016}
}
Abstract This article provides a conceptual framework for studying the effects of religion on consumer behavior, with the goal of stimulating future research at the intersection of these two topics. We delineate religion as a multidimensional construct and propose that religion affects consumer psychology and behavior through four dimensions—beliefs, rituals, values, and community. For each dimension of religion, we offer definitions and measures, integrate previous findings from research in… CONTINUE READING
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