The effects of personality, culture and store stimuli on impulsive buying behavior

@article{Miao2019TheEO,
  title={The effects of personality, culture and store stimuli on impulsive buying behavior},
  author={Miao Miao and Tariq Jalees and Sahar Qabool and Syed Imran Zaman},
  journal={Asia Pacific Journal of Marketing and Logistics},
  year={2019}
}
PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural factors (individualism and collectivism) and store stimuli (window display and sales promotion) on impulsive buying behavior.Design/methodology/approachThe sample size for the study was 350 with a response rate of 96 percent. The questionnaire was adapted from the established scale and measures. SmartPLS was used… 
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References

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