The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages.

Abstract

Recent research highlights the superior influence of affect over cognition in health decision making. The present study examined the independent and combined effects of 2 message characteristics that are thought to tap into the cognition-affect distinction: message format (rhetorical vs. testimonial) and argument type (instrumental vs. affective). In this 2… (More)
DOI: 10.1080/10810730.2013.768730

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