The effects of drinking status and believability of ads featured in a social norms campaign on college students' estimation and accuracy of other students' celebratory drinking.


This study examined estimation and accuracy of normative perceptions for students during one celebratory drinking occasion. Students who drank on St. Patrick's Day overestimated the percentage of others who also drank, whereas the students who did not drink on St. Patrick's Day underestimated the percentage of others who also did not drink. The students… (More)