The effects of brand experience on customer brand loyalty: An empirical study of dairy products in the Western Liaoning Province

@article{Han2012TheEO,
  title={The effects of brand experience on customer brand loyalty: An empirical study of dairy products in the Western Liaoning Province},
  author={Lu Hong Han and Baoku Li},
  journal={2012 International Conference on Information Management, Innovation Management and Industrial Engineering},
  year={2012},
  volume={3},
  pages={377-380}
}
The purpose of this study is to investigate the relationship between the brand experience and the customer brand loyalty. On the basis of evaluation index system of the relevant theory of brand experience and brand loyalty, through the empirical research, drawn the conclusion that brand experience toward brand behavior loyalty with attitude loyalty than… CONTINUE READING