The effectiveness of mass communication to change public behavior.

@article{Abroms2008TheEO,
  title={The effectiveness of mass communication to change public behavior.},
  author={Lorien C. Abroms and Edward W. Maibach},
  journal={Annual review of public health},
  year={2008},
  volume={29},
  pages={
          219-34
        }
}
  • L. AbromsE. Maibach
  • Published 18 March 2008
  • Political Science, Medicine
  • Annual review of public health
This article provides an overview of the ways in which mass communication has been used -- or can be used -- to promote beneficial changes in behavior among members of populations. We use an ecological perspective to examine the ways in which mass media interventions can be used to influence public behavior both directly and indirectly. Mass media interventions that seek to influence people directly -- by directly targeting the people burdened by the public health problem of concern and/or the… 

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