The effect of wording on message propagation: Topic- and author-controlled natural experiments on Twitter

@article{Tan2014TheEO,
  title={The effect of wording on message propagation: Topic- and author-controlled natural experiments on Twitter},
  author={Chenhao Tan and Lillian Lee and B. Pang},
  journal={ArXiv},
  year={2014},
  volume={abs/1405.1438}
}
  • Chenhao Tan, Lillian Lee, B. Pang
  • Published 2014
  • Computer Science, Physics
  • ArXiv
  • Consider a person trying to spread an important message on a social network. He/she can spend hours trying to craft the message. Does it actually matter? While there has been extensive prior work looking into predicting popularity of social-media content, the effect of wording per se has rarely been studied since it is often confounded with the popularity of the author and the topic. To control for these confounding factors, we take advantage of the surprising fact that there are many pairs of… CONTINUE READING
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