The effect of wording on message propagation: Topic- and author-controlled natural experiments on Twitter

  title={The effect of wording on message propagation: Topic- and author-controlled natural experiments on Twitter},
  author={Chenhao Tan and Lillian Lee and B. Pang},
  • Chenhao Tan, Lillian Lee, B. Pang
  • Published 2014
  • Computer Science, Physics
  • ArXiv
  • Consider a person trying to spread an important message on a social network. He/she can spend hours trying to craft the message. Does it actually matter? While there has been extensive prior work looking into predicting popularity of social-media content, the effect of wording per se has rarely been studied since it is often confounded with the popularity of the author and the topic. To control for these confounding factors, we take advantage of the surprising fact that there are many pairs of… CONTINUE READING
    136 Citations
    Modelling social media popularity of news articles using headline text
    • PDF
    The Trumpiest Trump? Identifying a Subject's Most Characteristic Tweets
    • PDF
    Natural Language Processing for Social Media
    • Annie Louis
    • Computer Science
    • Computational Linguistics
    • 2016
    • 33
    • PDF
    Causal Effects of Brevity on Style and Success in Social Media
    • 3
    • Highly Influenced
    • PDF
    Retweet Wars: Tweet Popularity Prediction via Dynamic Multimodal Regression
    • Ke Wang, Mohit Bansal, J. Frahm
    • Computer Science
    • 2018 IEEE Winter Conference on Applications of Computer Vision (WACV)
    • 2018
    • 16
    • PDF
    A Topic-based Sentiment Analysis Approach to Conversation Recommendation
    • PDF


    RT to Win! Predicting Message Propagation in Twitter
    • 343
    • Highly Influential
    • PDF
    Good Friends, Bad News - Affect and Virality in Twitter
    • 271
    • PDF
    Everyone's an influencer: quantifying influence on twitter
    • 1,555
    • PDF
    Want to be Retweeted? Large Scale Analytics on Factors Impacting Retweet in Twitter Network
    • 1,022
    • Highly Influential
    • PDF
    Predicting popular messages in Twitter
    • 495
    • PDF
    What is Twitter, a social network or a news media?
    • 5,942
    • PDF
    Predicting Responses to Microblog Posts
    • 86
    • PDF
    On the Interplay between Social and Topical Structure
    • 90
    • PDF
    What's in a Name? Understanding the Interplay between Titles, Content, and Communities in Social Media
    • 115
    • Highly Influential
    • PDF