The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention

@article{Beldad2016TheEO,
  title={The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention},
  author={Ardion Beldad and Sabrina M. Hegner and Jip Hoppen},
  journal={Computers in Human Behavior},
  year={2016},
  volume={60},
  pages={62-72}
}

From This Paper

Topics from this paper.

Similar Papers

Loading similar papers…