The effect of subliminal help presentations on learning a text editor

@article{Wallace1991TheEO,
  title={The effect of subliminal help presentations on learning a text editor},
  author={F. Layne Wallace and J. Michael Flanery and Gerald Knezek},
  journal={Inf. Process. Manage.},
  year={1991},
  volume={27},
  pages={211-218}
}
Transferring information via overt text presentation is an ancient concept. However, the existence of an exchange of information resulting from presentation of subliminal stimuli has been debated for some years (Wiener & Schiller, 1960; Dixon, 1971). Much of this discussion has been aimed at an active response from the subject, getting the subject to change a behavior or influence a subject’s behavior (Cheesman & Merikle, 1984; D’Angelo, 1986; Kihlstrom, 1987). The advertising field has… CONTINUE READING