The effect of severity of initiation on liking for a group.

@article{Aronson1959TheEO,
  title={The effect of severity of initiation on liking for a group.},
  author={Elliot Aronson and Judson Mills},
  journal={The Journal of Abnormal and Social Psychology},
  year={1959},
  volume={59},
  pages={177-181}
}
  • E. Aronson, J. Mills
  • Published 1 September 1959
  • Psychology
  • The Journal of Abnormal and Social Psychology
"An experiment was conducted to test the hypothesis that persons who undergo an unpleasant initiation to become members of a group increase their liking for the group; that is, they find the group more attractive than do persons who become members without going through a severe initiation. This hypothesis was derived from Festinger's theory of cognitive dissonance." 3 conditions were employed: reading of "embarrassing material" before a group, mildly embarrassing material to be read, no reading… 

Tables from this paper

The Effect of Severity of Exertion on Liking for a Cause
Summary Forty-seven participants in a march for charity were interviewed to test the dissonance hypothesis that a goal will become more attractive as Ss expend increasing amounts of effort in service
Opinion conformity as an impression management tactic following performance of an unpleasant task
Ninety-six subjects were induced to taste unpleasant liquids under conditions of either high or low external justification. In the context of a subsequent interview, subjects rated the task,
An Activation Hypothesis of Cognitive Behavior
An experiment was performed to test two hypotheses derived, respectively, from an activation model and Festinger's dissonance model: (a) induced dissonance and consonance will result in comparable
The Anticipation of a Severe Initiation
A 2 (anticipated initiation or control) by 2 (male or female) laboratory study (N = 72) sought to delineate factors explaining the effects of severe initiations on group attraction. Building upon
(The lack of) fluency and perceptions of decision making
ABSTRACT Research consistently finds that fluent stimuli in marketing communications are better liked and more trusted than more difficult to process stimuli. This paper describes four studies
AFFILIATION DURING NATURALISTIC SEVERE AND MILD INITIATIONS : SOME FURTHER EVIDENCE AGAINST THE SEVERITY-ATTRACTION HYPOTHESIS
Dutch students who want to join a student organization have to go through lengthy and demanding initiations, lasting three to four weeks, in order to become fully accepted members. The present study
EFFECTS OF INSUFFICIENT JUSTIFICATION UPON THE AROUSAL OF COGNITIVE DISSONANCE
The effects of task unpleasantness, justification, and its timing were investigated through two laboratory experiments.In Experiment I, where the task was extremely unpleasant, Ss rated it more
Changes in interpersonal perception as a means of reducing cognitive dissonance.
TLDR
The present experiment is both an extension of the above considerations into the area of person perception and an investigation of an alternative mode of dissonance reduction which has largely been ignored in experimental predictions from dissonance theory: the possibility of withdrawing or canceling out one's discrepant behavior instead of showing accommodating changes in attitude.
...
...

References

A Theory of Cognitive Dissonance
Cognitive dissonance theory links actions and attitudes. It holds that dissonance is experienced whenever one cognition that a person holds follows from the opposite of at least one other cognition