The effect of primed goals on employee performance: Implications for human resource management

  title={The effect of primed goals on employee performance: Implications for human resource management},
  author={Amanda Shantz and Gary P. Latham},
  journal={Human Resource Management},
Overwhelming evidence in the behavioral sciences shows that consciously set goals can increase an employee's performance. Thus, HR professionals have had little, if any, reason to be interested in subconscious processes. In the past decade, however, laboratory experiments by social psychologists have shown that goals can be primed. That is, people's behavior is affected by goals of which they are unaware. Because a conscious goal consumes cognitive resources, this finding has important… Expand
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