The effect of primed goals on employee performance: Implications for human resource management

@inproceedings{Shantz2011TheEO,
  title={The effect of primed goals on employee performance: Implications for human resource management},
  author={Amanda Shantz and Gary P. Latham},
  year={2011}
}
There is overwhelming evidence in the behavioral sciences that consciously set goals can increase an employee’s performance. Thus HR professionals have had little, if any reason to become interested in subconscious processes. In the past decade, however, laboratory experiments by social psychologists have shown that goals can be primed. That is, behavior is affected by goals that people are unaware of. Because a conscious goal consumes cognitive resources, this finding has implications for… CONTINUE READING
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