The effect of on-site experience and place attachment on loyalty: Evidence from Chinese tourists in a hot-spring resort

  title={The effect of on-site experience and place attachment on loyalty: Evidence from Chinese tourists in a hot-spring resort},
  author={Xiaoming Liu and Yi Fu and Jun (Justin) Li},
  journal={International Journal of Hospitality \& Tourism Administration},
  pages={100 - 75}
  • Xiaoming Liu, Yi Fu, J. Li
  • Published 2 January 2019
  • Business
  • International Journal of Hospitality & Tourism Administration
ABSTRACT As an antecedent of place attachment, on-site experience plays a key role in obtaining customer loyalty in the context of a hot-spring resort operation. However, few studies have addressed the consequences of on-site experience in terms of its components and examined empirically the relationship between on-site experience and place attachment. This study was focused on ascertaining the dimensions of on-site experience and examining the relationship between on-site experience and… 
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