The effect of message framing on breast self-examination attitudes, intentions, and behavior.

  title={The effect of message framing on breast self-examination attitudes, intentions, and behavior.},
  author={Beth E Meyerowitz and Shelly Chaiken},
  journal={Journal of personality and social psychology},
  volume={52 3},
In this study we tested the framing hypothesis that a pamphlet stressing the negative consequences of not performing breast self-examination (BSE) would be more persuasive than a pamphlet emphasizing BSE's positive consequences. College-aged female subjects were exposed to a loss-frame pamphlet, a gain-frame pamphlet, or a no-arguments pamphlet, or they received no pamphlet describing the importance of and the techniques for performing BSE. Attitudes toward BSE and intentions to perform BSE… 

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