• Corpus ID: 168953576

The effect of jumbotron advertising on the experience of attending Major League Baseball games

@article{Kraus2014TheEO,
  title={The effect of jumbotron advertising on the experience of attending Major League Baseball games},
  author={Trevor R.K. Kraus},
  journal={Submitted by the University of Missouri--Columbia Graduate School},
  year={2014}
}
  • T. Kraus
  • Published 2014
  • Business
  • Submitted by the University of Missouri--Columbia Graduate School

References

SHOWING 1-10 OF 30 REFERENCES
The Importance of Servicescapes in Leisure Service Settings
Services marketing research has largely focussed on measuring service quality and satisfaction associated with the primary service itself, with little attention given to the effect of the physical
Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact
Detailed contents viii Preface: is this book for me? xiv 1 Developing contextual research that matters 1 2 Entering the conversation of qualitative research 20 3 Paradigmatic reflections and
Oracles on “Advertising”: Searching for a Definition
Abstract Traditional definitions of advertising include a series of elements that distinguish the field from others. Each innovation in communication has been used for advertising, and in some way,
The impact and effectiveness of advertisements in a sports arena
Explores the effects of advertising in a sports arena on message recall, purchase intentions, and actual purchase behavior. The findings from this study suggest that consumers can recall at least
The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition
Examines the impact of a video screen on spectator satisfaction and the advertising effectiveness of rotational‐signage systems. A total of 181 spectators at a major college football game were
Baseball. In The theater of sport (pp. 30-69)
  • 1995
The once and future Web: Scenarios for advertisers
  • Journal of Advertising Research,
  • 1997
Contemporary Advertising, Homewood, IL: Irwin
  • 1992
...
...