The effect of humor on memory: constrained by the pun.

@article{Summerfelt2010TheEO,
  title={The effect of humor on memory: constrained by the pun.},
  author={Hannah Summerfelt and Louis G. Lippman and Ira Hyman},
  journal={The Journal of general psychology},
  year={2010},
  volume={137 4},
  pages={376-94}
}
In a series of experiments, we investigated the effect of pun humor on memory. In all experiments, the participants were exposed to knock-knock jokes in either the original form retaining the pun or in a modified form that removed the pun. In Experiment 1, the authors found that pun humor improved both recall and recognition memory following incidental… CONTINUE READING