The effect of gender stereotype activation on entrepreneurial intentions.

@article{Gupta2008TheEO,
  title={The effect of gender stereotype activation on entrepreneurial intentions.},
  author={Vishal Gupta and D. B. Turban and Nachiket Bhawe},
  journal={The Journal of applied psychology},
  year={2008},
  volume={93 5},
  pages={
          1053-61
        }
}
In this study, the impact of implicit and explicit activation of gender stereotypes on men's and women's intentions to pursue a traditionally masculine career, such as entrepreneurship, was examined. On the basis of stereotype activation theory, it was hypothesized that men and women would confirm the gender stereotype about entrepreneurship when it was presented implicitly but disconfirm it when it was presented explicitly. Hypotheses were tested by randomly assigning 469 business students to… Expand
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