The effect of gender stereotype activation on entrepreneurial intentions.

  title={The effect of gender stereotype activation on entrepreneurial intentions.},
  author={Vishal K. Gupta and Daniel B. Turban and Nachiket Bhawe},
  journal={The Journal of applied psychology},
  volume={93 5},
In this study, the impact of implicit and explicit activation of gender stereotypes on men's and women's intentions to pursue a traditionally masculine career, such as entrepreneurship, was examined. On the basis of stereotype activation theory, it was hypothesized that men and women would confirm the gender stereotype about entrepreneurship when it was presented implicitly but disconfirm it when it was presented explicitly. Hypotheses were tested by randomly assigning 469 business students to… 

Tables from this paper

The impact of stereotyped perceptions of entrepreneurship and gender-role orientation on Slovak women’s entrepreneurial intentions

Purpose This study aims to investigate how congruence between the image of a successful entrepreneur and one’s own gender-role orientation affects entrepreneurial intentions (EI).

To Venture or Not to Venture? Gender Stereotyping and Women’s Entrepreneurial Aspirations

The objective of the present paper is to explore the relationship between perceived gender stereotyping and women’s entrepreneurial aspirations. Two studies were conducted. Study 1 was based on a

Differences between Men and Women in Opportunity Evaluation as a Function of Gender Stereotypes and Stereotype Activation

Opportunity evaluation represents a core aspect of the entrepreneurial process. Prior research suggests that evaluation of new opportunities is influenced by biases rooted in subjective beliefs,

“Think entrepreneur – think male”: the effect of reduced gender stereotype threat on women's entrepreneurial intention and opportunity motivation

PurposeEntrepreneurship, which traditionally has been a male occupation, still attracts fewer women than men. Challenging gender stereotypes within entrepreneurship is one avenue to increase women's

Gender stereotyping effects on entrepreneurial self‐efficacy and high‐growth entrepreneurial intention

Purpose – The number of women choosing entrepreneurship as an occupation continues to grow. However, there are very few start‐up high‐growth ventures in traditionally non‐feminine industries, such as

How gender stereotypes shape venture growth expectations

Drawing on gender role theories and related evidence of the influence of stereotypes on individual judgments and behaviors, this study examines how masculine stereotyping of entrepreneurs might

How gender stereotypes shape venture growth expectations

Drawing on gender role theories and related evidence of the influence of stereotypes on individual judgments and behaviors, this study examines how masculine stereotyping of entrepreneurs might

The Role of Entrepreneurial Stereotypes for Commercial and Social Startup Intentions

Research has found that stereotypes affect occupational choices, but there has been almost no research on how they specifically affect the choice of becoming an entrepreneur. This study bridges

Gendered cognitions: a socio-cognitive model of how gender affects entrepreneurial preferences

ABSTRACT This research explores the social-cognitive factors which lead both women and men to pursue ventures consistent with their gendered social identity, therefore, reinforcing the gender gap in



Battle of the sexes: gender stereotype confirmation and reactance in negotiations.

The authors examined how gender stereotypes affect negotiation performance and examined the cognitive processes involved in stereotype reactance and the conditions under which cooperative behaviors between men and women can be promoted at the bargaining table (by activating a shared identity that transcends gender).

Gender Identification Moderates Stereotype Threat Effects on Women's Math Performance ☆ ☆☆ ★

This research applies a social identity perspective to situations of stereotype threat. It was hypothesized that individuals would be more susceptible to the performance-inhibiting effects of

Reversing the Gender Gap in Negotiations: An Exploration of Stereotype Regeneration

We examine how gender stereotypes affect performance in mixed-gender negotiations. We extend recent work demonstrating that stereotype activation leads to a male advantage and a complementary female

Stereotype Reactance at the Bargaining Table: The Effect of Stereotype Activation and Power on Claiming and Creating Value

Two experiments investigated the generality and limits of stereotype reactance and suggest that negotiated outcomes become more one-sided in favor of the high power negotiator when masculine traits are explicitly linked to negotiator effectiveness.

Gender-Stereotypic Images of Occupations Correspond to the Sex Segregation of Employment

This study examines the role of gender stereotypes in justifying the social system by maintaining the division of labor between the sexes. The distribution of the sexes in 80 occupations was

Perceptions of women and men as entrepreneurs: evidence for differential effects of attributional augmenting.

It was hypothesized that perceptions of women who become entrepreneurs are enhanced by attributional augmenting because they adopt this role despite major obstacles to doing so, and that this role is expected to operate to a lesser degree for men who become entrepreneur because they presumably face weaker obstacles.

Disabling the Able: Stereotype Threat and Women's Work Performance

Stereotype threat is the risk of confirming a negative stereotype about one’s group as being true of oneself. This laboratory simulation investigated the effect of stereotype threat on women’s

The Quest for Invisibility: Female Entrepreneurs and the Masculine Norm of Entrepreneurship

The emphasis in research on female entrepreneurship remains focused on the impact of gender on women's experience of business ownership, often demonstrated through comparisons of male and female

Stereotype Threat and Women's Math Performance

Abstract When women perform math, unlike men, they risk being judged by the negative stereotype that women have weaker math ability. We call this predicament stereotype threat and hypothesize that