The effect of effort on the attractiveness of rewarded and unrewarded stimuli.

@article{Aronson1961TheEO,
  title={The effect of effort on the attractiveness of rewarded and unrewarded stimuli.},
  author={E T Aronson},
  journal={Journal of abnormal and social psychology},
  year={1961},
  volume={63},
  pages={
          375-80
        }
}
  • E T Aronson
  • Published 1961 in Journal of abnormal and social psychology