The effect of distance on willingness to pay values : a case study of wetlands and salmon in California

  title={The effect of distance on willingness to pay values : a case study of wetlands and salmon in California},
  author={Jennifer E Pate and John F. Loomis},
Most contingent valuation studies in the literature utilized a pre-determined geographic market area for their sample frame. In other words, they did not include variables that would measure the extent of the geographic areas over which to aggregate willingness to pay. These studies implicitly assumed that the effects of geographic distance were moot; an assumption that could have led to an understatement of the aggregate benefit values computed in these studies. The overall goal of this study… CONTINUE READING
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