The effect of direct-to-consumer advertising on prescription drug use by older adults.

Abstract

BACKGROUND AND OBJECTIVE Although older adults are frequent consumers of prescription drugs and increasingly the intended audience of direct-to-consumer advertising (DTCA) marketing efforts, little is known about the effect of DTCA on older adults' prescription drug-seeking behaviour. In response, the objective of this study is to examine factors associated… (More)

Topics

Figures and Tables

Sorry, we couldn't extract any figures or tables for this paper.