The effect of background music on the taste of wine.

Abstract

Research concerning cross-modal influences on perception has neglected auditory influences on perceptions of non-auditory objects, although a small number of studies indicate that auditory stimuli can influence perceptions of the freshness of foodstuffs. Consistent with this, the results reported here indicate that independent groups' ratings of the taste… (More)
DOI: 10.1111/j.2044-8295.2011.02072.x

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