The effect of advertising in clinical software on general practitioners' prescribing behaviour.

@article{Henderson2008TheEO,
  title={The effect of advertising in clinical software on general practitioners' prescribing behaviour.},
  author={Joan V Henderson and Graeme Miller and Ying Jie Pan and Helena C Britt},
  journal={The Medical journal of Australia},
  year={2008},
  volume={188 1},
  pages={15-20}
}
OBJECTIVE To assess the effect of pharmaceutical advertising embedded in clinical software on the prescribing behaviour of general practitioners. DESIGN, PARTICIPANTS AND SETTING Secondary analysis of data from a random sample of 1336 Australian GPs who participated in Bettering the Evaluation and Care of Health, a national continuous cross-sectional survey of general practice activity, between November 2003 and March 2005. The prescribing behaviour of participants who used the advertising… CONTINUE READING

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