The effect of a woman’s incidental tactile contact on men’s later behavior

  title={The effect of a woman’s incidental tactile contact on men’s later behavior},
  author={Nicolas Gu{\'e}guen},
  journal={Social Behavior and Personality},
  • N. Guéguen
  • Published 3 January 2010
  • Psychology
  • Social Behavior and Personality
Previous research has indicated that a light tactile contact is associated with a positive response towards the person who is touching. The effect of touch on courtship was investigated in this experiment, which was conducted in a field setting. A female confederate either slightly touched or did not touch a man in a bar when asking him for some help. It was found that men who were touched showed more interest toward the female confederate than when no touch occurred. It was also found that… 

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