Corpus ID: 34250894

The ecological footprint of green and brown consumers . Introducing the behaviour-impact-gap ( BIG ) problem

@inproceedings{Csutora2012TheEF,
  title={The ecological footprint of green and brown consumers . Introducing the behaviour-impact-gap ( BIG ) problem},
  author={M. Csutora},
  year={2012}
}
Despite increasing awareness towards environmental problems, and social norms more and more obliging individuals for environmental actions, there is too little difference made on the ecological impact level. Contextual factors apparently extinguish some of the behaviour induced ecological effects. The research described herein scrutinised the impacts of individual environmental actions on sustainable consumption by focusing on an assumed behaviour-impact gap. It raises the question how much of… Expand
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