The dynamic time course of stereotype activation: activation, dissipation, and resurrection.

@article{Kunda2002TheDT,
  title={The dynamic time course of stereotype activation: activation, dissipation, and resurrection.},
  author={Ziva Kunda and Paul G. Davies and Barbara Adams and Steven J. Spencer},
  journal={Journal of personality and social psychology},
  year={2002},
  volume={82 3},
  pages={
          283-99
        }
}
Stereotypes activated upon initial exposure to a stereotyped individual may dissipate as the exposure continues. Participants observing a videotaped interview with a Black person showed activation of the stereotype of Black people following 15 s of observation but not following 12 min of observation. However, the discovery of a disagreement with the stereotyped individual may bring the dissipated stereotype back to mind. Participants who discovered, at the end of a 12-min videotaped interview… CONTINUE READING

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