The do's and don'ts of marketing.

@article{Manji1993TheDA,
  title={The do's and don'ts of marketing.},
  author={Imtiaz Manji},
  journal={Journal},
  year={1993},
  volume={59 8},
  pages={657-8}
}
Marketing is a tough area for most dentists. They either reject it altogether (an attitude that is bound to go the way of the dinosaurs because of sheer economics) or they accept its role in principal but aren't sure about the choreography for the marketing moves. What's important for dentists who embrace marketing is that their actions are well thought out… CONTINUE READING