The development of a local cancer awareness communications campaign

@inproceedings{Daniel2008TheDO,
  title={The development of a local cancer awareness communications campaign},
  author={Rachel A Daniel and Marilyn Simpson},
  year={2008}
}
AbstractDue to the correlation between late presentation, cancer prognosis and survival rates, the need to raise public awareness of the signs and symptoms of cancer and to encourage earlier presentation, has been identified. Furthermore, as the speed of cancer treatment is improving, the inequalities gap is widening between the more affluent groups and the lower income groups. The Manchester Versus Cancer alliance was launched in March 2007 to improve the early detection of cancer across… CONTINUE READING

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