The development and evaluation of a survey to measure user engagement

  title={The development and evaluation of a survey to measure user engagement},
  author={Heather L. O'Brien and Elaine Toms},
Facilitating engaging user experiences is essential in the design of interactive systems. To accomplish this, it is necessary to understand the composition of this construct and how to evaluate it. Building on previous work that posited a theory of engagement and identified a core set of attributes that operationalized this construct, we constructed and evaluated a multidimensional scale to measure user engagement. In this paper we describe the development of the scale, as well as two large… CONTINUE READING
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