The determinants of the price mark‐up for organic fruit and vegetable products in the European Union

@inproceedings{Via2002TheDO,
  title={The determinants of the price mark‐up for organic fruit and vegetable products in the European Union},
  author={Giovanni La Via and Ant{\^o}nio and Melania Nucifora},
  year={2002}
}
This paper investigates the marketing and pricing policies for traditional and organic fruit and vegetable products of large food retailers in four European countries by means of a survey of 47 stores, including all major food retail chains. Data have been analysed to investigate what determines the presence of organic products, the extent to which the price mark‐up between traditional and organic products depends on the inherent quality of organic products rather than on the amount of extra… CONTINUE READING