The determinants of consumers’ online shopping cart abandonment

  title={The determinants of consumers’ online shopping cart abandonment},
  author={Monika Kukar-Kinney and Angeline Grace Close},
  journal={Journal of the Academy of Marketing Science},
Despite placing items in virtual shopping carts, online shoppers frequently abandon them —an issue that perplexes online retailers and has yet to be explained by scholars. Here, we identify key drivers to online cart abandonment and suggest cognitive and behavioral reasons for this non-buyer behavior. We show that the factors influencing consumer online search, consideration, and evaluation play a larger role in cart abandonment than factors at the purchase decision stage. In particular, many… 

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