The determinants of consumers’ online shopping cart abandonment

@article{KukarKinney2010TheDO,
  title={The determinants of consumers’ online shopping cart abandonment},
  author={Monika Kukar-Kinney and Angeline Grace Close},
  journal={Journal of the Academy of Marketing Science},
  year={2010},
  volume={38},
  pages={240-250}
}
Despite placing items in virtual shopping carts, online shoppers frequently abandon them —an issue that perplexes online retailers and has yet to be explained by scholars. Here, we identify key drivers to online cart abandonment and suggest cognitive and behavioral reasons for this non-buyer behavior. We show that the factors influencing consumer online search, consideration, and evaluation play a larger role in cart abandonment than factors at the purchase decision stage. In particular, many… 

Online shopping cart abandonment: a consumer mindset perspective

While the popularity of online shopping has increased in recent years, surprisingly little research has examined the factors affecting consumers’ behavior in this context. Furthermore, though a

Abandonment Issues: Why Consumers Abandon Online Shopping Carts

Online shopping cart abandonment presents a major problem for online fashion apparel retailers today. This exploratory research aims to validate scales that measure antecedents of online shopping

Towards a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of E-Cart Use and Abandonment

How do online shoppers use their electronic shopping carts (e-carts)? Further, why would n online consumer be motivated to place an item in their electronic (e-cart), only to abandon it? Ecart

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has

Online shopping cart abandonment: a critique and guide to measuring its drivers

  • Banwari Mittal
  • Business
    The International Review of Retail, Distribution and Consumer Research
  • 2022
ABSTRACT For e-tailers, the abandonment of the shopping cart by customers is a major challenge, with as many as 75% of shopping carts being abandoned after shoppers place an item in the cart.

Determinants of Online Buying Behaviour

The emerging digital economy has opened up new paradigms for retailing, and consumers across the world face new opportunities and challenges. However, the online firms face various problems today.

Empty the Shopping Cart? The Effect of Shopping Cart Item Sorting on Online Shopping Cart Abandonment Behavior

This research proposes to sort the products in a chronological order after the products are added to the shopping cart and reduce shopping cart abandonment behavior through the intermediary of forgetfulness and choice overload.

Why do people shop online? A comprehensive framework of consumers' online shopping intentions and behaviors

PurposeConsumer adoption of online shopping continues to increase each year. At the same time, online retailers face intense competition and few are profitable. This suggests that businesses and

Curbing shopping cart abandonment in C2C markets — an uncertainty reduction approach

This research examines the effect of buyers’ uncertainty perceptions on SCA behaviour, and prescribes the ways to mitigate them, and identifies seller uncertainty, description uncertainty, and performance uncertainty as the key antecedents of SCA.
...

References

SHOWING 1-10 OF 30 REFERENCES

ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING

Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet. Given that how to attract and retain consumers is

Shopping Online for Freedom, Control, and Fun

Consumers shop online for both goal-oriented and experiential reasons. However, goal-oriented motives are more common among online shoppers than are experiential motives. This article identifies and

Price partitioning on the Internet

The Internet provides managers with opportunities to monitor and manage their pricing strategies and tactics with minimum costs. Partitioning the total product sale price into a base price and

Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigational Clickstream

In the bricks-and-mortar environment, stores employ sales people that have learned to distinguish between shoppers based on their in-store behavior. Some shoppers appear to be very focused in looking

Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes

Coupons, in the form of “promotion codes”, are now a mainstay of the online shopping experience, but online coupon redemption differs substantively from that in traditional retailing. Offline

Consumer Perceptions of Privacy and Security Risks for Online Shopping

Government and industry organizations have declared information privacy and security to be major obstacles in the development of consumer-related e-commerce. Risk perceptions regarding Internet

Consumer Search: An Extended Framework

While consumer search behavior has been studied for many years, its treatment has been limited to purchase contexts. This article defines ongoing search as search occurring outside of the purchase

Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations

This article focuses on memory-based choice situations where changes in a brand's accessibility may affect the probability that it is retrieved and considered for choice. In such instances, factors