The department of communication at Michigan state university as a seed institution for communication study

@article{Rogers2001TheDO,
  title={The department of communication at Michigan state university as a seed institution for communication study},
  author={Everett M. Rogers},
  journal={Communication Studies},
  year={2001},
  volume={52},
  pages={234 - 248}
}
  • E. Rogers
  • Published 1 September 2001
  • Education
  • Communication Studies
A seed institution is an organization that plays a dominant role in a new scholarly field by shaping intellectual directions for theory and research. The Department of Communication at Michigan State University was a seed institution in defining the new field of communication study in the 1960s because (1) of its focus on an integrated perspective of communication, emphasizing commonalities across mass and interpersonal communication, (2) of its quantitative focus, (3) of its… 
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