The dark side of self- and social perception: black uniforms and aggression in professional sports.

  title={The dark side of self- and social perception: black uniforms and aggression in professional sports.},
  author={Mark G. Frank and Thomas Gilovich},
  journal={Journal of personality and social psychology},
  volume={54 1},
  • M. Frank, T. Gilovich
  • Published 1988
  • Psychology, Medicine
  • Journal of personality and social psychology
Black is viewed as the color of evil and death in virtually all cultures. With this association in mind, we were interested in whether a cue as subtle as the color of a person's clothing might have a significant impact on his or her behavior. To test this possibility, we examined whether professional football and ice hockey teams that wear black uniforms are more aggressive than those that wear nonblack uniforms. An analysis of the penalty records of the National Football League and the… Expand
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