The dangers of poor construct conceptualization

  title={The dangers of poor construct conceptualization},
  author={Scott B. MacKenzie},
  journal={Journal of the Academy of Marketing Science},
  • S. B. MacKenzie
  • Published 1 June 2003
  • Psychology
  • Journal of the Academy of Marketing Science
level and is expected to have several distinct subdimensions, it is important to think about not only the relationships between the measures and these first-order subdimensions but also about the relationships between the first-order subdimensions and the second-order construct they measure. My colleagues and I (Jarvis et al. forthcoming) provide several examples of marketing constructs conceptualized at this level of abstraction (e.g., market orientation, trust, helping behavior, perceived… 

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