The crucial role of market intelligence in the development of small business marketing capabilities

@article{Carson2020TheCR,
  title={The crucial role of market intelligence in the development of small business marketing capabilities},
  author={Grace Carson and Christina O’Connor and Geoff Simmons},
  journal={Journal of Small Business and Enterprise Development},
  year={2020}
}
PurposeDrawing on the resource-based view of the firm, this article explores the influences of market intelligence on the development of small business marketing capabilities, with reference to specialized marketing capabilities, architectural marketing capabilities and dynamic capabilities.Design/methodology/approachThe conceptual framework and propositions present and interpret the resource–capability complementarity between market intelligence and small business marketing capabilities and… 
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