The critical factors impact on online customer satisfaction

Abstract

In the last decade, the concepts of customer satisfaction and customer retention have gained increasing importance in both online and off-line businesses. The primary objective of the present study is intended to ascertain the factors that affect online consumers’ satisfaction in Taiwan. In it, information quality, system quality, service quality, product… (More)
DOI: 10.1016/j.procs.2010.12.047

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