The credibility of refutation in two-sided anti-drug messages

@article{Cornelis2015TheCO,
  title={The credibility of refutation in two-sided anti-drug messages},
  author={Erlinde Cornelis and Verolien Cauberghe and Patrick De Pelsmacker},
  journal={Journal of Social Marketing},
  year={2015},
  volume={5},
  pages={241-257}
}
Purpose – This study aims to address the credibility effects of refutational versus non-refutational two-sided messages. Additionally, it aims to unravel the moderating role of issue ambivalence and argument type. Design/methodology/approach – A 2 × 2 × 2 between-subjects factorial experimental design (N = 853 adolescents) investigates the effect of eight anti-binge drinking and anti-marijuana messages on source and message credibility. Findings – The results show that refutation increases… 
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