The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community survey

@article{Gajic2011TheCO,
  title={The cost-effectiveness of cash versus lottery incentives for a web-based, stated-preference community survey},
  author={Aleksandra Gajic and David Cameron and Jeremiah Hurley},
  journal={The European Journal of Health Economics},
  year={2011},
  volume={13},
  pages={789-799}
}
We present the results of a randomized experiment to test the effectiveness and cost-effectiveness of response incentives for a stated-preference survey of a general community population. The survey was administered using a mixed-mode approach, in which community members were invited to participate using a traditional mailed letter using contact information for a representative sample of the community; but individuals completed the survey via the web, which exploited the advantages of… CONTINUE READING

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