The convergence of sustainable capitalism

@article{Mitra2011TheCO,
  title={The convergence of sustainable capitalism},
  author={Basavadatta Mitra and Saagar Gadhok and Shivam Salhotra and Sakshi Agarwal},
  journal={2011 IEEE International Professional Communication Conference},
  year={2011},
  pages={1-7}
}
For years, efforts have been made to ‘sell’ climate change. Armageddon climate scenarios might be accurate and eye-catching, but they have not changed attitudes or behaviors enough. Threats of climate hell do not seem to hold us back from running towards it. Climate change is no longer a scientist's problem — it's now a salesman's problem. For all of us desperately promoting action, finding ingenious ways to communicate climate change is imperative. Without being incentivised, excited or… 
System Justification, Environmental Perceptions and Sustainable Behaviour in Sweden
Consumers’ knowledge that unsustainable consumption has a negative effect on the environment does not hinder their engagement in unsustainable consumption patterns. Applying system justification

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