The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments

  title={The convenience food market in Great Britain: Convenience food lifestyle (CFL) segments},
  author={M. Buckley and C. Cowan and M. McCarthy},
  • M. Buckley, C. Cowan, M. McCarthy
  • Published 2007
  • Medicine
  • Appetite
  • Convenience foods enable the consumer to save time and effort in food activities, related to shopping, meal preparation and cooking, consumption and post-meal activities. The objective of this paper is to report on the attitudes and reported behaviour of food consumers in Great Britain based on a review of their convenience food lifestyle (CFLs). The paper also reports the development and application of a segmentation technique that can supply information on consumer attitudes towards… CONTINUE READING
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