The complementary relationship between the Internet and traditional mass media: the case of online news and information

  title={The complementary relationship between the Internet and traditional mass media: the case of online news and information},
  author={An Nguyen and Mark Western},
  journal={Inf. Res.},
Background. The question whether old media are driven out of existence by new media has been a long concern in academic and industrial research but has received no definitive answer. Aim. This paper goes beyond most previous studies of Internet impact on traditional media, which have placed their relationship within a competitionbased framework, to specifically investigate the complementary effect of online news and information usage on traditional sources. Method. Secondary data analysis of a… CONTINUE READING

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