The commodified self in consumer culture: a cross-cultural perspective.

Abstract

The author examined the premise that the pervasive consumer ideology in today's society has implications for the conceptions of self and others. She used structured interviews to assess conceptions of self and other and G. P. Moschis's (1978) questionnaire to measure consumer orientation among 76 U.S. and 62 Finnish college students. The principal… (More)

Topics

Cite this paper

@article{Murphy2000TheCS, title={The commodified self in consumer culture: a cross-cultural perspective.}, author={Patricia L. Murphy}, journal={The Journal of social psychology}, year={2000}, volume={140 5}, pages={636-47} }