The commodification of time and memory: Online communities and the dynamics of commercially produced nostalgia

@article{Niemeyer2020TheCO,
  title={The commodification of time and memory: Online communities and the dynamics of commercially produced nostalgia},
  author={Katharina Niemeyer and Emily Keightley},
  journal={New Media \& Society},
  year={2020},
  volume={22},
  pages={1639 - 1662}
}
This article addresses the lack of analysis of the specific ways in which the online environment configures the relationship between the processual dynamics of nostalgia which allow for both creative and conservative modes of identification and the commercial exploitation and commodification of the nostalgia produced and articulated in online communities. We introduce an empirical case study of one of the companies operating on Facebook as a nostalgia maker: DoYouRemember.com and consider… 
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